SELF-BRANDING: The exploration and evolution of the Logo... Its use in the stationery application, Proposal Form, Model Release, and Invoice

GRAPHIC STANDARDS MANUAL: Urban Accents

Working with a “Real World” client, students were able to experience the challenges of working directly with a company to rebrand the existing identity—and secondly—offer ideas for a new and unique product line.

The client was Urban Accents, a sixteen-year old, Chicago-based company that creates “flavor forward” seasoning brands. Deliverables included: Identifying Mark, Stationery Application, Package Design, application of Information Graphics, Publication Design, Web and smart phone application, Graphic Standards Manual and—of course—a Process Book defining Research, Concepts with mood board, Thumbnails, Half size layouts and the Computer-Generated Progression of the project.

Selected Spreads - SAMPLE 01

GRAPHIC STANDARDS MANUAL: Selected Spreads - SAMPLE 02






GRAPHIC STANDARDS MANUAL: Selected Spreads - SAMPLE 03